Then & Now



Deja Vu Surf Hawaii in Kapaa, Kukui Grove Center, and The Shops at Kukuiula are entities of M Miura Inc., which was founded by Mankichi Miura. In 1907, Mankichi left Japan for Hawaii as an independent business man, first working for a family friend who made senbei and other Japanese treats. Since Mankichi had made treats in a shop in Japan, he started making treats and selling them in Kapaa and in towns that were within walking distance, from two tin cans hung from a pole that he carried on his shoulders.  In 1909, he opened a shop named M. Miura Store in Kapaa where he sold senbei, yokan, kanten, and okoshi. Through the years and with generations of Mankichi’s descendants at the helm, the store evolved from offering confections to a general store to a family clothing store and now to three stores offering surf wear, surf gear, and outdoor lifestyle wear and gear.



Today, M Miura Inc. dba Deja Vu Surf Hawaii is an award-winning company that is owned and operated by the fourth-generation members of the Mankichi Miura family, siblings Tad Miura, Eric Miura, and Ann Yamamoto.  M Miura Inc. has a team of more than 30 hard working co-workers, including several of Mankichi’s fifth generation descendants.  Notably, M Miura Inc. won the prestigious 2006 U.S. Small Business Administration Family-Owned Small Business of the Year Award for the State of Hawaii and Region IX, which includes California, Nevada, Arizona, Hawaii and Guam.  The company is active in the community and dedicated to supporting Kauai’s youth, especially education, through volunteerism and extra-curricular activities.  Although Mankichi most likely never envisioned his small business as a surf retail establishment, his commitment to offering quality products at fair value still holds true today and represents the foundation of this longtime local company for more than 100 years.

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